FINANCIAL MODEL

18-Month Budget

Interactive financial model for Norvana's global wellness launch. Adjust the funding amount to explore different scenarios.

Funding Scenario

Drag to adjust pre-seed raise amount

$750K

Pre-Seed Raise

$300K$750K$1.5M

Key Metrics

Month 12 ARR

$2.1M

MRR: $177K

Month 18 ARR

$5.3M

MRR: $443K

Month 18 Users

20,300

Across 3 markets + global

Cash-Flow Positive

Month 9

Dec 2026

18-Mo Expenses

$1.5M

Total burn

18-Mo Revenue

$2.7M

Total earned

Lowest Cash

$504K

Month 8 (Nov 2026)

End Cash

$2.0M

Month 18 balance

Cash Position

Cumulative cash balance over 18 months

$0
AprJulOctJanAprJul

Monthly Revenue

By market

Country 1 Country 2 Country 3 Global

Monthly Expenses

By category

Team Marketing Infra Regulatory Labs Ops

Revenue vs. Expenses

Monthly comparison — crossover point is cash-flow positive

AprJulOctJanAprJul
Expenses Revenue

User Growth

Total users across all markets

Country 1 Country 2 Country 3 Global

Monthly Breakdown

MonthTeamInfraMktgRegLabsOpsExpensesRevenueNetCashUsers
Apr 2026$14K$5K$4K$3K$0$2K$28K$0$-28K$722K50
May 2026$14K$5K$4K$3K$0$2K$28K$840$-27K$695K150
Jun 2026$28K$5K$8K$3K$0$2K$46K$4K$-42K$653K420
Jul 2026$28K$5K$8K$4K$0$2K$47K$10K$-37K$616K760
Aug 2026$38K$5K$12K$4K$2K$2K$63K$19K$-44K$572K1,320
Sep 2026$38K$5K$12K$4K$2K$2K$63K$31K$-32K$540K2,000
Oct 2026$38K$5K$12K$5K$2K$2K$64K$47K$-17K$523K2,950
Nov 2026$52K$5K$16K$5K$4K$2K$84K$65K$-19K$504K4,100
Dec 2026$52K$5K$16K$5K$4K$2K$84K$88K$4K$507K5,400
Jan 2027$52K$5K$16K$5K$4K$2K$84K$111K$27K$535K6,800
Feb 2027$66K$5K$20K$4K$6K$2K$103K$144K$41K$576K8,300
Mar 2027$66K$5K$20K$4K$6K$2K$103K$177K$74K$650K10,000
Apr 2027$66K$5K$20K$4K$6K$2K$103K$220K$117K$767K11,800
May 2027$66K$5K$20K$4K$6K$2K$103K$260K$157K$924K13,600
Jun 2027$76K$5K$22K$3K$8K$2K$116K$312K$196K$1.1M15,500
Jul 2027$76K$5K$22K$3K$8K$2K$116K$353K$237K$1.4M17,100
Aug 2027$76K$5K$22K$3K$8K$2K$116K$401K$285K$1.6M18,700
Sep 2027$76K$5K$22K$3K$8K$2K$116K$443K$327K$2.0M20,300
Total$922K$90K$276K$69K$74K$36K$1.5M$2.7M

Model Assumptions

Launch Timeline

  • Country 1 wellness launch: Month 1 (Apr 2026)
  • Country 2 wellness launch: Month 5 (Aug 2026)
  • Country 3 wellness launch: Month 8 (Nov 2026)
  • Global organic: Month 3+ via app stores
  • Governments & partners in 6 countries ready to activate

Revenue Model

  • Tier 1 ARPU: $28-42/mo (blended across tiers)
  • Tier 2 ARPU: $13-20/mo (lower pricing)
  • Global ARPU: $15-25/mo (mixed markets)
  • Paid conversion: 20% → 70% over time
  • Target gross margin: 70-75%

Team (AI-First)

  • Each hire = 5-20x traditional output via AI agents
  • Founder + AI agents = 6-engineer velocity
  • Core hires: Technical Lead, Growth Lead
  • Per country (×6): Medical Director, Patient Admin, Business Lead
  • Country teams hired via global location arbitrage
  • Month 18 team: ~20 people (2 core + 18 country)

Infrastructure

  • $5K/mo flat: servers, AI APIs, wearable APIs
  • $0.02/session AI cost (AI-native architecture)
  • Doctor/lab partnerships layered after wellness
  • B2B revenue not modeled (upside)

Funding Recommendation

$500K

Tight Launch

~10 months runway. Country 1 launched but cash runs out before Country 2 revenue kicks in. Requires bridge round at Month 8-9.

$750K ★

Recommended

~14 months runway. 3 markets launched, cash-flow positive before running out. Series A from position of strength with $50K+ MRR.

$1M+

Full Runway

18+ months with buffer. No bridge needed. Ends with $200K+ cash and $2.5M ARR. More dilution but eliminates funding risk.